Staffan is a proud Nikon ambassador

Staffan Widstrand with Nikon camera

Staffan is a proud Nikon ambassador and test pilot since 1997, trying out and testing their latest gear in all kinds of conditions. From minus 39 degrees C, like in this image from Swedish Lapland 2016, or in tropical saltwater environments, hot deserts, dusty savannahs and rainy rainforests.  ”You can of course shoot good pictures also with gear from other brands, but it is just a bit more difficult and less reliable” says Staffan with a smile. His latest favourites are the Nikkor 800/5,6, Nikon D5, Nikon D500 and the new 24-70/2,8VR. Please view Equipment for the complete list of camera gear that Staffan uses.


The Nikon Ambassadors are authorized by Nikon to demonstrate to the public and professional image makers the capabilities and use of Nikon imaging products, but the expressive content of their work is solely their own. Nikon Ambassadors are independent contractors and visual artists and are not employees of Nikon. Ambassador Nikon Ambassadors are responsible for the content of their photographs, websites, exhibitions, and visual images and the manner in which such content and images are obtained. Any messages, beliefs, or viewpoints expressed in the Ambassadors’ photographs, websites, exhibitions, or visual images do not necessarily reflect the opinions, beliefs or viewpoints of Nikon or any Nikon employee.

Por el Planeta photo competition

Image by Staffan Widstrand

Two of Staffans images were specially commended in the first edition of the international wildlife and nature photography competition Por el Planeta Photo. A competition aiming to reaffirm the power of photography as a tool to encourage conservation and appreciation for biodiversity. The registration fees are donated to conservation projects and through books and exhibitions Por el Planeta will continue to inspire the growing community of people around the world interested in conservation. Many thanks to all the people who voted for Staffans image in the People’s choice award.

Presentation at National Geographic China event

Image by Staffan Widstrand

On Friday November 13, Staffan was a keynote speaker at a high level event in Beijing, organized by National Geographic China. He was asked to show the VIP audience images from and tell about major initiatives like Wild Wonders of Europe, Rewilding Europe and the upcoming Wild Wonders of China.

China Folklore Photographic Association

Image by Staffan Widstrand

Staffan was one of the jury members in the Chinese International photo competition “Humanity Photo Awards”, arranged by the China Folklore Photographic Association (with 50 000 members) together with UNESCO, with its aims to show humankind as we are – not only the press or news angle on our lives, but also our working life, family life, celebrations, rites, festivals and traditional cultures. “It was an exciting jury process with an incredible array of images from all corners of the world, and even more interesting, also shot by photographers from all corners of the world. The winners were from many countries, where India, Indonesia, Bangladesh, Iran and China stood out in numbers, and with winners also from Mali, Serbia, Bulgaria, Zimbabwe, Spain, Romania, Croatia, Russia, Ukraine, Chile, Peru, Canada, France, UAE, Bahrein and more”. The awards ceremonies were held September 15-18, 2015 in Shangri-La, Yunnan, China, mixed with outings to photograph different aspects of the mainly Tibetan culture in the area – from monasteries, family homes and farms to modern town life.


Presentation with Nikon at Stockholm Photofair

Bearded seal image by Staffan Widstrand

On November 6 and 7 Staffan will be at Fotomässan, The Photofair in Stockholm. On Friday November 6 at 13.00-14.00 Staffan will be at the Wild Nature fotoresor stand talking about the photo expedition he will be leading to The Pantanal in 2016. At 15.15 Staffan will enter the stage Scen 2 to show images and talk about Wild Wonders of China. After the presentation he joins Nikon at their stand, Staffan has been a Nikon ambassador since 1997. On Saturday at 11.00-11.30 Staffan is back at the Nikon stand to present images and talk about ”Reality Seen Through an 800”. At 13.00-14.00 he joins the Wild Nature fotoresor team again at their stand for more inspiring photo expedition talks.